![]() ![]() ![]() 2.1 Effectiveness and unwanted repercussions.The campaign was devised by advertising agency McCann Melbourne. It appeared in newspapers, local radio and outdoor advertising throughout the Metro Trains network and on Tumblr. John Mescall, executive creative director of McCann, said "The aim of this campaign is to engage an audience that really doesn't want to hear any kind of safety message, and we think dumb ways to die will." McCann estimated that within two weeks, it had generated at least $50 million worth of global media value in addition to more than 700 media stories, for "a fraction of the cost of one TV ad". According to Metro Trains, the campaign contributed to a more than 30% reduction in "near-miss" accidents, from 13.29 near-misses per million kilometres in November 2011 – January 2012, to 9.17 near-misses per million kilometres in November 2012 – January 2013. The video was art directed by Patrick Baron, animated by Julian Frost and produced by Cinnamon Darvall. It was uploaded to YouTube on 14 November 2012 and made public two days later. It featured characters with punny names such as "Numpty," "Hapless," "Pillock" and "Dippy" (the first four beans in the song, listed in order of appearance) killing themselves with stupidity. Download the FREE game now to enjoy the new fun and remember, be safe around trains. The song "Dumb Ways to Die" from the video was written by John Mescall and co created with Patrick Baron, music by Ollie McGill from The Cat Empire, who also produced it. Enjoy 82 hilarious mini-games as you attempt to collect all the charmingly dumb characters for your train station, achieve high scores and unlock the famous music video that started it all. It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals. The band on the recording consists of Gavin Pearce on Bass, Danny Farrugia on drums and Brett Wood on guitar. It was released on iTunes, attributed to the artist "Tangerine Kitty" (a reference to Tinpan Orange and The Cat Empire). The song, with a tempo of 128 beats per minute, is written in C major and a time signature of 4/4. On, Metro released a "Dumb Ways to Die" game as an app for iOS devices. The game, developed by Julian Frost, Patrick Baron and Samuel Baird, invites players to avoid the dangerous activities engaged in by the various characters featured throughout the campaign. Within the app, players can also pledge to "not do dumb stuff around trains." The activities include things like getting toast out with a fork and poking a stick at a grizzly bear.Īn Android version was released in September 2013. a dumb day wiki However Clod is a character in the Dumb Ways to Die. On a computer, you can control a game with a mouse and keyboard, while on a mobile phone or tablet, you can enjoy them happily with your fingers. more info on the Dumb Ways to Die - Happy Tree Friends Edition (Version 2. DUMB WAYS TO DIE HAPPY TREE FRIENDS ANDROID More than 2,000 games have been published on the site. The game is similar to games in the WarioWare series. The game presents minigames based on the animated music video in rapid succession and becomes faster and more difficult the longer the game is played. DUMB WAYS TO DIE HAPPY TREE FRIENDS ANDROID. ![]()
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